Video of the Week: Social Promo

This week, I'd like to highlight this social media promotional video that I created for Fistula Foundation.

For this project we wanted to create something optimized for social, which means it needs to include:

1. A text-driven narrative

2. A square format, for mobile viewing (1080 x 1080)

3. Less than 1 minute of content

4. A call to action at the end

Editor's Tip:

One tip I'd like to share on how to speed up the process of creating titles, is to use MOGRT files for the text. Legacy titles have got to go! Personally, I was still using them until earlier this year - but with every Premiere Pro update they become not only more obsolete, but more cumbersome and even broken! Switching over to a MOGRT driven process has saved me so much time, because of the ability you'll have to create a title graphic once, and save it to Premiere as a preset. This is a lovely tool which will make you a faster editor and also make your branding more cohesive across multiple projects! For the video below, I sourced animated titles from motionarray.com, and manipulated the template to fit Fistula Foundation's branding.